VGRP is now BINDTEC. It's not just a rebrand. It's an evolution towards our clients' needs.
HRTech · For Vendors

Bring your HRTech to Iberia, Italy and LATAM.

The HR buyer wants to know how to solve real problems, risk-averse and time-poor. Selling HRTech abroad requires a completely different and specific playbook — we have it.

Why HRTech is diferent

HR target approach.

Longer sales cycles.

More internal risk (people, culture, unions).

Relationship-first, trust-first buying.

Many HR solutions need to demonstrate how they solve real problems or unlock new opportunities.

Our approach

From product-first to problem-first.

We don’t pitch your tech. We connect your solution with the concrete problems HR Directors are talking about: recruiting, retention, post-hybrid engagement, real upskilling….

Services for HRTech Vendors

Three services adapted to HR.

01

Market positioning & messaging adaptation for HR buyers.

02

Go-to-market and warm access to HR Managers and Directors.

03

Sales enablement for HR sales teams (longer cycle playbooks).

Testimonials

What our partners say.

“We finally understand what’s worth piloting and what’s just hype. The benchmark paid for itself in one quarter.”

Roberto Sanz

Programmatic Director, Media Agency

“BINDTEC doesn’t sell — they curate. That alone makes them different from every other consultant we’ve worked with.”

Lucía Marín

CMO, eCommerce Brand

“The Discovery Tech Programme reshaped our 2024 stack. We replaced 3 tools and grew yield 22% in 6 months.”

Pablo Esteve

Head of Digital, National Publisher
Our partner network

Accelerators, advisors and ecosystem partners.