VGRP is now BINDTEC. It's not just a rebrand. It's an evolution towards our clients' needs.
For tech vendors

Unlock
new markets.
Reach real demand.

BINDTEC is an international market expansion platform for AdTech, MarTech and HRTech vendors. We are not a sales rep — we are your Go-To-Market partner in Europe and LATAM.

Book a market entry conversation
Repositioning

Direct access to decision makers.

A Go-To-Market Partner in Europe.

A real market demand validator.

Marketing support for positioning as an active actor.

The vendor problem

Expanding can be expensive. And risky.

Most vendors don’t want ‘all of Europe’. They want a first country, to validate without risk, without hiring a local team or renting an office.

"Validate first. Scale next."

We open one beachhead market — typically Spain — to validate product-market fit in 60-90 days without a local team.

Choose your vertical

What do you need to expand?

AdTech / MarTech

Your GTM partner in Europe and LATAM.

Relationship-driven, complex pricing, long cycles. We open Spain as your validated pilot market.

  • Explore AdTech / MarTech expansion
HRTech

Bring your HRTech to Iberia, Italy and LATAM.

The HR buyer wants to know how to solve real problems, risk-averse and time-poor. Selling HRTech abroad requires a completely different and specific playbook — we have it.

  • Explore HRTech expansion
Our services

One value proposition. Three services.

Business Development Consulting

  • Positioning within the ecosystem
  • Competitive analysis & benchmarking
  • Business development strategies
  • Marketing strategies

Go-to-Market

  • Market entry
  • Pipeline management
  • Negotiation and closing
  • Ambassador network development
  • Local marketing support

Sales Enablement

  • Strategic coaching for founders
  • Mentoring for commercial decision-making
  • Go-to-market model optimization
  • Process structuring
  • Training programs for software companies
  • Commercial playbook definition
  • Sales team training
Why vendors choose Bindtec

Access. Network. Methodology.

Relationships and access to key stakeholders and decision-makers.

Increased visibility in the new market.

Extensive and active network of partners across Europe and LatAm.

Strong industry expertise.

Structured training and proven methodologies.

Local marketing support (events, webinars, conferences)

Representative headquarters in Madrid.

Exclusivity

We work with the best solutions.

We are selective. We don’t represent many solutions —
we choose the ones we truly believe in and work them in depth.

Geographic coverage

Where we take your technology.

Direct coverage

  • Spain
  • Italy
  • LATAM

Partner network

  • Germany
  • France
  • United Kingdom
  • Nordics